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All businesses need a sound strategy for their brand that can translate their product or service ideas into sales by making that crucial positive first impact as a foundation for future growth. The brand needs to be brought to life for your customers, to mean something about your business in order to defferentiate your products from the competetion. Corporate branding needs to be tackled with a variety of integrated marketing skills: Research, strategy, creative development, graphic design, copywriting and implementation. Branding involves more than your logo, branding is about the total customer experience. That's why it needs an integrated approach. |
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because... it's all about getting your foot in the door | ||||||||||
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